Competition to gain the attention of book readers is very difficult today. It is not only the increasingly restricted time dedicated to reading, especially among young people, but also the topics, the popularity of an author, her ability to conquer public spaces. The Sharjah‘s motto “transforming the world through the written word” has found a very effective way to attract the attention of readers from all over the world. The SIBF Sharjah book fair attracted thousands of visitors of all ages to share the knowledge of some of the most relevant thinkers and writers in today’s world. Why is Sharjah interesting? What initiatives are underway? How is the global book market tackled? The event will answer this question, from the point of view of an author, myself, of a marketing strategy, of distribution.
BookCity Milano
19th November
For the tenth edition of BookCity, scrittori in salotto presented “Brezza di Montagna” published by Rossini. The success of an author today depends not only on the quality of his writings, but also on the strategy planned to reach readers, with all the means available in a global and interconnected market.
Why is Sharjah, the Emirate of Culture, so interesting to an author? Flaminia Marinaro conducts this talk, and Carolina Zaccarini reads excerpts from the book.
Giovanna Abbiati at BookCity Milano 2021
Competition to gain the attention of book readers is very difficult today. It is not only the increasingly restricted time dedicated to reading, especially among young people, but also the topics, the popularity of an author, her ability to conquer public spaces. The Sharjah‘s motto “transforming the world through the written word” has found a very effective way to attract the attention of readers from all over the world. The SIBF Sharjah book fair attracted thousands of visitors of all ages to share the knowledge of some of the most relevant thinkers and writers in today’s world. Why is Sharjah interesting? What initiatives are underway? How is the global book market tackled? The event will answer this question, from the point of view of an author, myself, of a marketing strategy, of distribution.
